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Job Careers At Rainbow Chicken – RCL FOODS Looking for X10 Workers 2024/2025


Rainbow Chicken - RCL FOODS Looking

Channel Representative Looking for X10 Sales Workers in 2024


Reference Number: RCL231205-1

Company: RCL Foods



Job Title: Channel Representative

Functions: Marketing

Job Type Classification: Permanent

Location – Country: South Africa


Job Description

At RCL FOODS we see & do things differently, we think bigger, work smarter, and collectively as a team to achieve our ambition to provide more food to more people, more often!

We at RCL FOODS are in search of a Channel Representative to join our Baking Division. The role will be based in Burgersfort and report to the Sales Manager.

Department of Infrastructure as an Administration Clerk

Minimum Requirements

Educational and Qualification


Valid Driver’s License (Code 10) with PDP

3 to 5 years experience in a sales function.

Driver salesman experience beneficial.



  • Organizational / business unit processes
  • The sector and its offerings
  • Sales planning
  • Meeting sales goals
  • Coaching
  • Audit and compliance
  • Recent laws and regulations



  • Verbal and written communication
  • Computer literacy
  • Report writing
  • Interpersonal
  • Logical thinking
  • Analytical thinking
  • Decision making
  • Presentation and facilitation
  • Negotiation
  • Organizational awareness
  • Influence


Sales Representatives




Line managers




All General Trade customers


Duties & Responsibilities


Ensure efficient and cost-effective product distribution.

Ensure driver teams deliver according to mapped and optimized routes.

Ensure all new and old customers are plotted on the GPS system.

Ensure orders are geared towards improving truck utilization and loaves/km.

Ensure delivery teams’ invoices correspond with the loading list before the vehicle leaves the bakery.

Ensure balancing of orders placed, delivered, and returned.

Monitor driver orders for informal trade customers daily.

Monitor and track returns daily.

Craft and action plans to drastically improve returns.

Submit sales figures from drivers daily.

Ensure driver teams’ sales are in line with sales targets.

Source and distribute key trade intelligence.

Provide actionable plans for improvements and combating competitor activities.

Ensure the capturing and allocation of all customer details.

Ensure all customer details and classifications are loaded correctly on new accounts and are correctly listed on existing accounts.

Ensure driver competency and delivery time management.

Support, train, discipline, and lead the driver & van assistant teams to deliver sales excellence.

Employ an efficient route riding system to see all customers within each month.

Evaluate on-the-job performance, and provide training on shortfalls identified.


We are committed to Employment Equity when recruiting internally and externally. It is company policy to promote from within wherever possible. Therefore, please be aware that internal candidates will be considered first before reviewing external applicants, provided that this supports the achievement of our Employment Equity goals.

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